A countdown that had to build interest without repeating the same announcement fourteen times.
Sample
Sample
Sample
Social Media
One voice across every platform, built as templates so next week doesn't start from a blank canvas.
What this is
Posting consistently is a design problem before it's a discipline problem. Most accounts drift not because nobody cares, but because every post is built from nothing, so each one drifts a little further from the last. The fix is a small system — a few layouts, fixed type sizes, a decided palette — that makes the consistent version the easy version.
- Feed posts and carousels
- Stories and story highlight covers
- Reusable templates you can edit
- Launch and campaign sets
- Grid planning, so the feed reads as a whole
- Type and color rules for posts
- Sizes exported per platform
- A short guide for posting without me
Work
Open a piece to see the samples.
Built for someone with no design tools and ten minutes, which is the real constraint most template sets ignore.
Sample
Sample
Sample
Highlight covers are the smallest artwork on the profile and the first thing under the bio, so they carry more than their size suggests.
Sample
Sample
Sample
How it works
01
Idea
What you're posting for, and how often you can realistically post.
02
Direction
A couple of looks to react to, before anything gets built out.
03
Templates
The chosen direction turned into layouts you can fill in yourself.
04
Handover
Files, sizes and a short guide, so the system survives without me.