Social Media
One voice across every platform, built as templates so next week doesn't start from a blank canvas.
What this is
Posting consistently is a design problem before it's a discipline problem. Most accounts drift not because nobody cares, but because every post is built from nothing, so each one drifts a little further from the last. The fix is a small system — a few layouts, fixed type sizes, a decided palette — that makes the consistent version the easy version.
- Feed posts and carousels
- Stories and story highlight covers
- Reusable templates you can edit
- Launch and campaign sets
- Grid planning, so the feed reads as a whole
- Type and color rules for posts
- Sizes exported per platform
- A short guide for posting without us
How it works
01
Idea
What you're posting for, and how often you can realistically post.
02
Direction
A couple of looks to react to, before anything gets built out.
03
Templates
The chosen direction turned into layouts you can fill in yourself.
04
Handover
Files, sizes and a short guide, so the system survives without us.